Enhance Your EVP with Video for Career Websites and Job Postings.

In today’s fast-moving job market, a strong Employee Value Proposition (EVP) is no longer just a “nice to have” — it’s essential. But how you communicate your EVP, the where and the when, can make all the difference.

Video is one of the most powerful tools

Video has emerged as one of the most powerful tools to bring your jobs and employer brand to life and connect with the talent you want to attract.

Gone are the days when a job ad or “About Us” page could do all the heavy lifting, or just a copy and paste of the PD would do. Today’s candidates want more. They want to see your culture, hear from your people, and feel the energy of your organisation. Video adds this dimension of emotion, and authenticity to your messages— and it can significantly increase engagement on career websites and job boards alike. People love seeing video testimonials of why others joined or why they stay and what they love about your organisation.

Bringing EVP to Life with Zarco Creations

Recently, we had the pleasure to partner with the creative team at Zarco Creations to explore exactly that — how to elevate EVP branding messages for career websites through compelling video.. Thank you to Jess Vieira and Oscar Vieira and the team for a session packed with energy, ideas, and practical tips on how to use video effectively in your recruitment strategy.

The result? A suite of dynamic videos that showcase real team members, authentic stories, and the values that truly drive brand messages. Great for either a careers website or your CEO welcome messages as part of your onboarding sequences. These videos can now be used across a range of platforms — from a careers page to social media posts, onboarding packs, and even with your job ads — creating a cohesive and engaging employer brand experience.

This collaboration highlighted just how powerful video can be when done well. It’s not about flashy production or scripted perfection. It’s about real people, real voices, and real culture — captured in a way that’s engaging, relatable and relevant to the audience you want to attract.

Why Use Video for EVP and Recruitment?

• Boost Engagement: Research says that job listings with video get 800% more engagement than those without.
• Show, Don’t Tell: Let candidates see your workplace, hear from your team, the hiring manager and get a feel for your place and values.
• Connect with Gen Z: Younger candidates expect multimedia content that’s clear, genuine, and mobile-friendly.
• Build Trust: Video helps establish credibility and transparency, especially when leaders and employees speak directly to camera.

Where Can You Use EVP Videos?

• Career websites and landing pages
• Job postings on SEEK, LinkedIn, and other boards
• Social media campaigns
• Email recruitment campaigns
• Internal onboarding and induction platforms
• In-mails to prospective candidates

Ready to Start? We Can Help.

At Hill Consulting, we help organisations shape, express, and amplify your EVP or Recruitment through strategy, and can support you to clarify your EVP messages or refer you onto experts in video such as Zarco Creations.

Want to make your EVP stand out and speak directly to the people you want to hire?
Contact the team at Hill Consulting HRS — your recruitment and employer strategy experts.